Active Listings and Local Promos Drive 33% More Store Visits to Sephora

About This Case Study

OnEveryMap is proudly powered by Uberall, the global leader in location technology. The results below were achieved by Sephora Germany using the exact same tools available on OnEveryMap today. This proves that whether you run a single boutique or a national retail chain, the technology works the same way.

Sephora’s Challenge: Recreating the In-Store Experience, Online

For a retail brand like Sephora, the physical experience is everything. Customers love to browse, test products, and get personalized advice. But they encountered a problem: while they’ve established a sales routine that works in-store, their online channels didn’t have any similar efforts, and customers were flocking to other businesses that were much more engaged online.

While their established brand was still driving people to search online for their stores, ask questions, and leave reviews on Google, that wasn’t enough. Sephora needed a way to recapture these online searchers.

Bridging Sephora’s Online Searchers and In-Store Shoppers

Sephora used the platform to completely revamp how their individual shops connected with the local community. Rather than just listing basic opening hours and hoping people would visit, they turned their local listings into highly active marketing channels.

Here is how they made it happen:

Turning Listings into Promo Boards

Instead of waiting for foot traffic, stores began actively posting rotating deals, special offers, and local influencer events directly to their Google Maps profiles. This gave nearby shoppers browsing their phones an immediate, exciting reason to visit today.

Highlighting “Click-to-Collect”

To merge online convenience with physical store visits, they used the platform to highlight specific local services like order pick-ups which allowed customers to secure their items online but still brought them into the actual shop, leading them to their tried and true in-person sales funnel.

Engaging the Community

Sephora stopped letting reviews and customer questions sit unanswered. By actively replying to feedback across their locations, they built stronger relationships and signaled to Google that their stores were active and attentive.

Cleaning Up the Visuals

In retail, looks matter. They used the platform’s media tools to manage and clean up their listing images across all directories, ensuring that the online impression matched their premium in-store vibes.

An Increase In Sephora’s Profile & In-Store Visits

The shift from a static online presence to a highly active one paid off remarkably.

Most notably, Sephora achieved a 33% increase in customers clicking “Get Directions.” This is a massive win for any physical retail business. It proves that by actively managing your online details, posting local promos, and talking back to your customers, you directly influence people to get in their cars and walk into your store.

Their increased focus on replying to reviews to engage and answer questions also led to a 49% growth in direct queries from customers, giving their sales teams more chances to convert curious shoppers into active buyers.