Discover how hyper-targeted local ads are cutting through a highly competitive food scene to drive immediate, walk-in customers straight to the dining room.
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About This Active Case Study
We believe in showing you exactly how growth happens, not just the final score. The campaign below is currently in motion. While our team is actively executing these steps and measuring the real-time data, this “Active Case Study” gives you a behind-the-scenes look at how we tackle unique local marketing challenges to set our clients up for long-term success. Check back in soon for periodic updates with our latest findings and results.
The Mission: Growing Foot Traffic for Vaca Bar & Grill
Vaca Bar & Grill is a hip, exciting local dining spot, but in the restaurant industry, “brand awareness” isn’t enough. Just “Likes” don’t garner actual growth, so how do we pave the path for growing actual leads? Our strategy is focused: use paid performance marketing to drive hungry customers through the door tonight.
However, the local food and beverage scene is incredibly saturated. When a customer is deciding where to eat, the window of opportunity is tiny. Vaca Bar & Grill need to ensure their ads reach the right people, at the exact right time, with a compelling reason to visit immediately.
The Strategy in Motion: Hyper-Local Performance Ads
We are currently running highly targeted ad campaigns designed specifically for local conversion. Rather than casting a wide, expensive net, our campaigns are geo-targeted to catch high-intent searchers nearby. We are actively monitoring these campaigns, adjusting creatives and targeting daily to ensure every advertising dollar translates directly into a walk-in customer.
Looking Ahead: Maximizing Returns
As the data rolls in, we are continuously refining the ad spend. Our ongoing goal is to lower the cost of acquiring each new customer while maximizing the volume of active leads, turning Vaca Bar & Grill into the go-to spot in their area.
Stay tuned to learn how our strategy continues to shift and evolve!
MB-Nook
Chief Editor, OnEveryMap
With a deep specialization in location data and digital presence management, Nook is a key pillar of the OnEveryMap team in Bangkok. She oversees the technical precision of our listings network, and is dedicated to helping local businesses overcome technical hurdles so they can stand out in a crowded market.
Chat with me about all things visibility and get tips on how to bring your business to the top of searches!
