You run a thriving spa in Phrom Phong or a busy law firm in Sathorn, so why worry about Bing Maps? While Google holds sway, overlooking other platforms can quietly cost you customers who search differently. The 2025 reality is Bing Places for Business has become notoriously difficult to manage, wasting your precious time. Let’s unwrap this challenge and find a path forward.
Claim Your Digital Real Estate, Everywhere
As a business owner in Bangkok, your focus is rightly on your Google Maps listing. It’s the king, driving the majority of your walk-in customers. However, thinking that Google is the only place you need to be is a mistake. Your potential customers use a variety of devices and apps, from the default search engine on a new Windows laptop (which is Bing) to Apple Maps on their iPhone. Securing your business name and information on these other platforms is like buying up all the land around your main shop; it protects your brand and gives you more ways to be found.
The first and most important step is to proactively claim your business profile on every major platform. This includes not just Google and Bing, but also Apple Maps, Grab, and any other local directories relevant to your industry. By claiming your profile, you take control. It prevents a competitor or a disgruntled customer from making changes, ensures your phone number and opening hours are correct, and solidifies your professional image across the entire web. It’s a foundational task for managing your online reputation.
The Reality Check: Not All Maps Are Created Equal
While the goal of being everywhere is simple, the process can be incredibly frustrating. Let me be direct: Microsoft’s Bing Places for Business has been a major source of headaches for owners this year. While it’s an important platform to be on, you need to go into it with realistic expectations about the process.
Throughout 2025, we’ve seen persistent, system-wide issues with Bing’s verification process. Business owners report that requesting a verification postcard often leads nowhere. Even in the rare cases a PIN code arrives by mail, many have found the “Verify” button on the website is simply broken and does not work. Getting in touch with a real person at Bing support to resolve these issues has proven nearly impossible, with many giving up after hours spent waiting in a support queue.
The Trap: “If It’s Not Google, It Doesn’t Matter”
I hear this a lot. A busy restaurant owner or clinic manager looks at the data and sees 95% of their online traffic comes from Google. They conclude that spending any time on Bing or Apple Maps is a waste. This is a dangerously short-sighted view that can quietly damage your business over time.
An unmanaged profile is a liability. Imagine a potential customer searches for your spa on their new laptop. Bing shows them a listing with an old phone number or, worse, a mistaken “Permanently Closed” label because the profile was never claimed and corrected. You just lost a customer you never even knew you had. Ignoring these secondary platforms isn’t just leaving money on the table; it’s allowing incorrect, damaging information about your business to spread without your control.
The Struggle on the Ground
I recently spoke with the manager of a highly-regarded dental clinic in Thong Lo who was facing this exact problem. A patient told them their Bing Maps listing showed the clinic was closed on Saturdays, which was incorrect and had clearly cost them weekend appointments, but they’d been stuck for months unable to verify their account to fix it.
The Solution: Systemize or Delegate
You have a business to run. You cannot afford to spend an entire afternoon trying to fix a broken verification system on a platform that only brings in a fraction of your customers. The manual process of claiming, verifying, and updating every single map listing is a tedious, low-value task that pulls you away from what you do best.
This is where a management tool becomes essential. At OnEveryMap, we are built to solve this exact problem. Our system handles the entire listing and verification process for you across all the important platforms, Google, Bing, Apple, and more. We deal with the technical glitches and verification headaches behind the scenes, ensuring your business information is always accurate and consistent everywhere, so you can focus on serving the customers who walk through your door.
