A multi-branch dental clinic manager in Sathorn once asked me, “Why is my new office invisible on Google, even with a prime location?” It’s a common frustration for businesses with several spots across Bangkok. Many inadvertently create digital blind spots for their prime locations. This guide will reveal the modern rulebook to ensure every branch shines on Google, attracting the local customers you deserve.
Treat Each Location Like Its Own Business
When you run a business with more than one branch, it’s tempting to treat them all the same online. You create one website page, then just copy it and swap out the address for each new location. This is a simple approach, but in today’s world, it’s the fastest way to become invisible on Google Maps. You need to start thinking of each physical address as a completely separate business in the eyes of Google.
For example, imagine you own a dental clinic with branches in Asoke and Silom. The Asoke landing page on your website shouldn’t just list the address; it should talk about the dentists who work there, mention its convenience for office workers in the nearby towers, and maybe show photos of that specific clinic’s reception area. The Silom page, in turn, needs its own unique description, highlighting its own team and neighbourhood. This tells Google that each location is a real, distinct entity worthy of its own spot in local search results.
Your New Job: Feeding the AI Engines
The way customers find you is changing. Instead of just searching on Google and clicking links, they are now asking questions to AI assistants like ChatGPT or Google’s own Gemini. These AI engines don’t care about old-school marketing tricks; they care about clear, accurate facts. Your job is no longer just ‘SEO’, it’s about feeding these engines precise, machine-readable information about your business.
Recent industry research from late 2025 confirms this shift, urging businesses to focus on what’s called Generative Engine Optimization, or ‘GEO’. This simply means making sure that every piece of data about each of your locations, from your exact business name and phone number to your hours and specific services, is perfectly accurate and consistent everywhere online. When an AI looks for the “best spa in Sukhumvit open after 7 pm,” it will confidently recommend the one that has provided the clearest, most trustworthy facts.
The Copy-Paste Trap That Makes You Invisible
The single biggest mistake I see multi-location owners make is duplicating content. They spend a fortune on a beautiful website for their flagship store, then just copy and paste the text for their other branches. To a busy owner, this seems efficient. To Google, it looks lazy and provides no unique value to the searcher. Google’s goal is to give users the best possible answer, and a duplicated page is rarely the best answer.
I once worked with a client who runs a chain of high-end spas here in Bangkok. She couldn’t understand why her new Phrom Phong branch was getting zero online traction, despite being in a prime location. We discovered its page on her website was an exact clone of the original Thong Lo branch’s page, Google was essentially ignoring it because it saw it as a low-quality duplicate.
Your Action Plan: One Location at a Time
Don’t get overwhelmed. Start with your most important location. First, check its Google Maps listing. Is every single detail, name, address, phone number, hours, perfectly correct according to Google’s official guidelines? Then, go to its dedicated page on your website. Write two new paragraphs that are completely unique: talk about the local community, the specific team members who work there, or a service that is particularly popular at that branch. Add photos taken inside that specific location, not stock photos.
Doing this for one shop is straightforward. But managing it for three, five, or ten locations is a massive headache, especially trying to figure out if your hard work is actually paying off. This is where a tool like OnEveryMap becomes your command center. It helps you see at a glance which locations are being seen by customers on the map and which are still invisible, so you know exactly where to focus your efforts next, without any guesswork.
