Start Turning Your 5-Star Google Reviews into Free Social Content

A new five-star review just landed! You read it, smiled, maybe sent a screenshot to your team chat…and then it went back to sitting quietly on your Google profile.

But a lot of the people who follow you on Facebook and Instagram may never open your Google profile at all, so they probably haven’t seen it!

Did you know turning that review into a post only takes a few minutes? Plus, you don’t need to be a designer to do it!

Why share your reviews on social media?

It comes straight from a happy customer in their own words, which feels completely different from telling people how great your pandan cake is yourself!

It also helps on those days when you aren’t sure what to post! A good review is ready-made, free content. (If you’re curious why reviews carry so much weight in the first place, here’s why Google reviews are your most powerful growth tool.)

First, how do you get the review?

You have two easy options, and a screenshot of the review on your phone is about as simple as it gets!

The second option is to copy a direct link to the review. Google even has a Share review option, which it describes as a way “to showcase your products and services to new customers.” Here’s how:

Open Google Maps and search for your business name and city.
Select Reviews, then find the one you want to share.
Select More next to it, then Share review, then Send a link, and copy the link.

The link is handy for a Facebook post, since anyone who taps it lands on the real review on Google.

4 easy formats that work on Facebook and Instagram

A quote card: Pick the line that says the most and place it over a simple background using your brand colors, along with five stars and the customer’s first name. Try to keep it brief so someone scrolling on their phone can read it easily!
A photo with the review: Post a picture of the exact item or service they praised, like the cake, a treatment room, or a finished haircut, and add the review in your caption. That way, people can see the real thing while reading what someone thought of it!
A carousel: Gather three to five reviews about the same topic and put one on each slide, like “What people say about our pandan cake”. This is super handy if you have a bunch of short reviews that might get overlooked on their own!
A Story, saved to a Highlight: Share your quote card to your Stories and add a link pointing to your Google reviews. Stories vanish after 24 hours, so save it to a Highlight named “Reviews” and anyone visiting your profile later can still see it!

You don’t need all four! Pick one or two that feel right for your business, and that’s plenty.

What does that look like?

Here is a lovely review Baan Suay Cafe & Bakery might receive:

“Came in for a coffee and left with a whole box of coconut cakes for the office. Everyone loved them!”

For your quote card, that whole review fits, with five stars and “Pim” underneath. The caption could be:

“Office snacks sorted! Thank you, Pim 💚 Our coconut cakes come out of the oven every morning on Sukhumvit Soi 31.”

It stays brief and friendly while showing what you sell and where to find you. (Sound familiar? It is the exact same idea as the three keywords to include in your review replies!)

A few things to check before you post

Ask first if you can: A short note saying “we loved your review, is it okay if we share it?” goes a long way. If you aren’t able to reach them, use their first name and leave out their profile photo.
Keep their words exactly as they wrote them: It is fine to pick one sentence, but please don’t tweak their phrasing or edit it to sound better than it was!
Leave out anything private: If a customer mentions a specific treatment, an appointment time, or personal details, it’s best to pick a different one.

A few questions people always ask

Is it okay to share someone’s Google review?

Google’s own help page suggests sharing reviews with new customers, so sharing the link is completely fine! But if you are building a graphic that displays their name, I think it is still polite to check with the customer first.

Should I only share five-star reviews?

Not necessarily! A four-star review detailing something specific can make a much better post than a five-star one that only says “great!”, because detailed feedback is more interesting to read.

What if I don’t have many reviews yet?

Then that’s your first step! Our guide on how to ask for a 5-star review without feeling awkward gives you a friendly script to get started.

What if I run more than one location?

Posting reviews individually for every location gets exhausting pretty quickly! Fortunately, social posting tools let you schedule a single post across Facebook, Instagram, and your Google Business Profile for all your branches at once using your brand template.

So pick your favorite review from this month, then turn it into a post this week. Your happy customers have already written the copy for you!