Local marketing statistics, sources, and methodology.
This page lists every external statistic OnEveryMap cites about local search, reviews, and AI, each linked to its original study, and explains how we separate third-party industry research from our own product facts and from real, named customer results, so you always know what a number is.
What kinds of numbers do we use?
We use three distinct kinds of numbers, and we label them honestly. Industry facts come from third-party research and are listed below with a link to the study; product facts describe what OnEveryMap does and are verifiable from the product and your contract; and customer results come only from real, named clients we have permission to reference. We would rather under-claim than overclaim.
Industry facts
General statistics about local search, reviews, and AI, from third-party research (Google, BrightLocal, SOCi, and others). Every one is listed below with a link to the original study.
Product facts
Numbers about what OnEveryMap does: the 65+ platforms we publish to, onboarding time, pricing, and support response times. These are verifiable from the product and your contract.
Customer results
Outcomes from real, named clients we have permission to reference. We only publish a result when an actual customer achieved it; we never present an industry average as our own result.
Which industry statistics do we cite?
We cite the local search, review, and AI statistics below, grouped by topic, each linked to its original research. Some studies come from global providers that are not yet active in Thailand; we cite them because the underlying consumer behaviour applies everywhere.
Local search3 statistics
46% of search queries have local intent.
Search Engine Roundtable(opens in a new tab)Published 2018Local search results break down as business websites (47%), directories (31%), business mentions (16%), and forums and discussions (7%).
42% of searchers click on Google map pack results for local queries.
Backlinko(opens in a new tab)Published 2024
Listing accuracy3 statistics
Customers are 2.7x more likely to consider a business reputable when it has a complete Google Business Profile.
Google(opens in a new tab)Published 2024Customers are 70% more likely to visit and 50% more likely to purchase from businesses with a complete Business Profile.
Google(opens in a new tab)Published 2024Only 68% of business contact info on ChatGPT and Perplexity matches the details on Google Business Profile.
SOCi, Local Visibility Index(opens in a new tab)Published 2026
Reviews3 statistics
97% of consumers read reviews for local businesses.
71% of consumers use Google to read local business reviews.
54% of consumers visit a business's website after reading positive reviews.
AI search7 statistics
45% of consumers use ChatGPT or other generative AI tools for local business recommendations.
Visibility in ChatGPT local recommendations is 30x harder to achieve than ranking in Google's local search.
SOCi, Local Visibility Index(opens in a new tab)Published 2026Less than half of the businesses that lead in Google local search also appear in AI local recommendations.
SOCi, Local Visibility Index(opens in a new tab)Published 2026ChatGPT Search shows business websites for 58% of local search sources, business mentions for 27%, and directories for 15%.
ChatGPT users look at an average of 3.7 local businesses; only 27% looked at just one.
39% of ChatGPT users click to visit a business website when looking for local businesses.
21% of ChatGPT users switch to Google to verify info after local searches.
Local marketing1 statistic
94% of high-performing brands have a dedicated local marketing strategy, versus 60% of average-performing brands.
BrightLocal, Brand Beacon Report(opens in a new tab)Published 2024
Sources are reviewed periodically and links may update as publishers refresh their research. If a figure ever looks out of date, let us know and we will correct it.
Want to see these numbers applied to your own locations? Explore local market intelligence for your business, or read about OnEveryMap and the Bangkok team behind it.